To do this, he took off his cartoon and issued a special banking card. Credit institution with the World Wildlife Fund (WWF) has issued a special plastic card Visa. Its owner while shopping can help protect animals - 0,36% of each amount paid will be transferred to projects of WWF. All collected funds will go toward the restoration of reserves and the protection of endangered species. To promote the new cards of Alfa-Bank and television «Animal Planet» created five short animated films. Their main characters (the leopard, polar bear, hippopotamus, meerkats and the dog) give viewers tips on saving the planet. These videos will be broadcast on «Animal Planet» within a month. Alfa-Bank was established in 1990. Is the largest private bank in Russia. In its 331 office serves more than 4.3 million customers.
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