The financial crisis has not passed without consequences: some people began to buy more housing, and some less. Specialists «Penny Lane Realty» studied the image of the new man, able to buy an expensive apartment in Moscow. The main feature of the crisis was the adjustment changes the profession of the potential buyer. Whereas previously an expensive area could afford 22% of managers of foreign companies, to date they have only 12%. Halve the number of buyers from the sphere of show business - before the stars were 14%, and now there are only 7%. Minor adjustments been purchasing power from other professions: top-managers - 34% (up 38%), and the owners of a business project - 26% (up 25%). At 6 years of age increased the average buyer elite areas - from 32 to 38 years. Began to buy more housing people with families - 83% (up 77%). Women almost never get housing for them are doing 74% of men (before the crisis there were 69%). Despite postrkrizisnye factors that buyers prefer to fully pay for his purchase of his own pocket. Only 12% of clients have resorted to the capabilities of the mortgage, even before the crisis, this number was 23%. People are seriously considering the purchase of expensive apartments as an instrument of investment - 93% of the area become the property for personal residence. The main selection criteria are the characteristics of an apartment house and prestigious area.
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