AvtoVAZ will raise the prices on September 1

Knowledge Day will be marked by rising prices of domestically produced machines. Vice president of marketing and sales Artem Fedosov said about the auto giant's products rise in price on 0,5-3%, ie in physical terms, prices will rise by 4-6 thousand rubles. Increased affect mainly car series «Lada 4 * 4», «Priora» and «Kalina». The previous price hike occurred in May this year, when prices rose on average by 2%. Then it was caused by rising prices for materials and components. After the March launch of the recycling program of old vehicles, retail prices for cars rose by 8-21%. And it did not prevent excessive demand for Russian products. Despite the recommendations of the factory, dealers in recent months have overestimated the price of 10-15 thousand rubles. for each machine. According to the Fedosov, at the moment prices for retailers to 5% higher than those recommended. Since October, the plant will give their products to stores at a discount of 5,5% from the recommended retail price, although now the figure is 7%. But for the executed sales plan sellers receive a bonus of 1,2%, for maintaining corporate standards - 0,6% and 0,6% the same, if the client is satisfied with the transaction. According to this scheme, car price will be equal to 92,5-93,5% of the recommended price. Recall AvtoVAZ was established in 1966. Its headquarters are located in the city of Togliatti. In the production of work 72 thousand employees. The plans of the company in 2010 to produce 571 thousand cars, and sell 583 thousand units.