The crisis has a little blood

These are the results of the survey leaders of the three dozen domestic companies, conducted by KPMG. Management is not aware of the depth of the crisis, the authors note: Many expect that he will be short, and hope to sit out a little blood. Experts advise to solve the problem of reducing costs in complex and in the medium term. Half of the respondents use the most obvious ways to reduce costs, start saving for investment in production. The least cost reductions affected the marketing and promotion of products, since they form the current revenue stream. 40% of respondents admitted that they are now engaged in cost reduction, rather than optimize them, it would be more important in the long term. In addition, KPMG said the low level of organization of the process to reduce costs in general. "There are significant differences in strategies aimed at reducing and streamlining costs," - says the partner of business efficiency, KPMG in Russia and CIS Howard Polinski. For example, while reducing personnel costs is the most common method - a percentage reduction in staff. "But the company may run the risk of losing key employees and increased costs after the performance growth," - said Mr. Polinski. General Director of JSC "Finexpertise Consulting Dmitry Shusternyak explains the desire to cut costs, rather than seeking ways to optimize the need for quick decisions in a crisis. The crisis has several stages. In the first stage, as now, companies lack the working capital and a fall in demand. Companies seek to minimize investment projects, to send personnel to partially paid leave, freeze bonuses. In the second stage of the crisis changed the structure of the economy and businesses will need to optimize. "By reducing the costs necessary to create a comprehensive program based on a detailed analysis of the impact of individual events at the company's business in both the short and long term", - explained the director of the Department management techniques and designing accounting systems JSC "ACG" RBS "Denis crazy. It should be designate, to determine the timeframe and resources required for implementation of planned activities. "In the medium term need to think about what should take place the company in a changed world," - says Dmitry Shusternyak. To optimize costs, need to change the company's strategy, says Mr. Shusternyak. "Until recently, our economy is growing so fast that we could afford to have inefficient production, - the expert explained. The fact that the West produces 150 people have made 2000. "In Russia, on any industrial undertaking potential cost savings of about 30%, he said. Although the main danger is that when optimizing the reduction of fall production personnel, not administrative . In addition, many managers still hope that the crisis will be short-lived, says Mr. Shusternyak. They do not believe that the economy will be different, and the consumer frenzy will subside.