From now on, other banks can not use the word "New", "Christmas" and "vacation" in their advertising campaigns. Litigation began in early summer when the "Orient Express Bank filed a lawsuit against the bank" Russian Capital ", previously used the word" Christmas. " History of the ban on the use of celebratory words began last fall, when the "Orient Express" sent out to several banks out of the top-100 Letter of the fact that a trademark holder with the words "Christmas", "New" and "holiday" and use these words in the name of bank products is now prohibited, according to Kommersant. True, the "Orient Express" is ready to share "exclusive" with over 300 thousand rubles. Market experts believe that soon the practice of registering common word as a trademark can be widely distributed, as for the banks is not only an opportunity to make your advertising unique, but also a good way of earning. Therefore, many banks are advised to challenge the registration. Recall that before the lawsuit filed Ekaterinburg SKB-Bank, arguing that the bank "Trust" "stole" his trademark - the Savoy cabbage. It all started that back in 2006, SKB-Bank has registered the trademark in the Russian Patent, is an "image of savoy cabbage light green, it was her bank and used in their advertising campaigns. However vskroe similar product was used in advertising "Trust" than the first, of course, was not satisfied. In 2010, SKB-Bank filed a lawsuit demanding an end to "advertise" the cabbage and to pay damages of $ 5 million rubles. As a result, on September 6 claim has been satisfied, but in part: the defendant was ordered to pay 300 thousand rubles. and banned from use in advertising similar images.
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