How Russians are choosing a bank?

To answer this question, holding Romir undertook a special study. Developed network, well-known name and the recommendation of friends do not play a significant role in the choice of lending institution. The main thing for 52% - favorable conditions for the provision of services (deposit interest rate, the cost of credit, etc.). For 33% of respondents significant factor is the reliability of the bank. Good reputation, ownership of state assets and high quality service attracts 29%. The long history of the bank and its easy operation are important to 22%, a large number of departments - to 21%. The study notes that the higher income customer, the more important to him the terms of cooperation with the bank, the lower - to its relationship with the state. Most citizens are not afraid to work with banks, because they know that their savings will be insured up to $ 700 thousand rubles.