Loyal bank customer pays less

Discount Cards shops, cafes and restaurants familiar to consumers. On them you can accumulate points for purchases, get discounts, on concessional terms to participate in sales. Now this marketing trick to increase customer loyalty, use and bankers. For example, in May 2011 Nordea Bank introduced the "Privilege Programme" for existing and potential customers. Each of them can claim to be - "Bronze", "Silver" or "Gold". To obtain the "Bronze" is enough to fulfill three conditions: to use at least two products of Nordea bank, to hold on to your accounts at least 22 500 per three months and have a savings or loans in an amount not less than 200 000. In fulfilling these conditions are not too difficult client Nordea Bank will be credited by 1-2 percentage points (PP) is cheaper than the others, get a bank card with a 25 percent discount and take advantage of higher deposit rates (at the 0,25 - 0.5 PP above the standard conditions). This is the first loyalty program that gives discounts just for banking services. Prior to that, banks mainly offer its customers the opportunity to enjoy discounts from our partners. For details, see the article "Discount loan in exchange for loyalty" (Russian Forbes).