Media against the backdrop of the crisis

The financial crisis has forced the Russian readers to reconsider his view on the sources of business information . As shown by data in the report National Readership Survey, prepared by the company "TNS Russia," reader's activity declined for virtually every newspaper business orientation, produced daily, with the exception of RBC daily. On the contrary, growth was observed in several journals, including "Expert" and " RBC. "Experts point out that due to difficulties in the markets has become more popular analytical information, enabling readers to navigate the new conditions. Vedomosti newspaper fallen to second place among the financial and analytical publications, after declining readership of one issue (AIR) in Moscow to 98.3 thousand people, losing first place daily newspaper RBC daily (its audience has grown over the same period to 106 thousand people). "We see that in the year the audience of most Russian newspapers seriously increased, - the general director of ZAO "Media3 Alexander Strakhov. - These data suggest that the interest of Russian readers to newspapers in spite of a number of forecasts increases, so does their confidence in the media. It is noteworthy that the audience is growing in publications with a strong trusted brand and reputation. "From this point of view does not agree analyst of" Finam "Sergey Filchenkov, who believes that the downward trend in the audience of some publications exist." In large cities have been severe enough to reduce management mid-level managers (HR, marketing, accounting), which was quite a significant part of the audience dailies, and as a result, it was purchased less than newspapers, "- he said. It is already clear that the more popular in times of crisis may be those publications that in addition to the information component are analytical information that can help the reader navigate the new realities of the financial market. In particular, according to a study "TNS Russia, in the fourth quarter, an increase was recorded at AIR a number of economic journals. Thus, the" expert "increased its audience in Moscow from 116.4 thousand to 119.2 thousand, in Russia at leader among monthly magazines - the magazine "RBC" - the audience rose to 788.6 thousand, the "Forbes" - up to 713.7 thousand, an increase was observed in editions of the Business Journal ", the" Company "and several other.