Media will become a separate branch of the economy

Minister of Communications (Communications Ministry) Shchegolev instructed the department of state policy in the media with the wishes of the Russian Federation Ministry of Economic Development (Economic Development) to accelerate the process of working on the General Classification of Economic Activities (NACE), which will highlight the media as a separate branch in the economy. This problem was drawn today at the board meeting of the Ministry of Communications. This meeting is just focused on the theme "Positioning the media as a separate branch of the economy and the question of the capacity of research organizations." "Law on Mass Media consolidated activity in the media Russian law one of the first, and during its existence it has not experienced any fundamental changes. However, as a single economic sector media is lacking, and the active development of this business, unfortunately, are not adequately reflected in the current regulatory framework "- said Schegolev. According to him, according to the National Classification of Economic Activities - NACE - publishing, refers to" wood production, television and radio - to the "Transport and communications" and "Community, social and personal services , and Internet companies - see "Real estate, renting and business activities." Theme positioning industry media as one has systematically discussed back in 2009. According to the director of the department of state policy in the Ministry of Communications Media Russia Ekaterina Larina, all signs of a single industry there - from production to its distribution. "" In recent years, our media in general and each individual sector is showing good momentum of development and stability that allowed the crisis and a number of companies to show growth ... In 2009 the growth of advertising revenues on the Internet amounted to 8%. This trend is the growing share of Internet resources in the advertising mix to continue in the long run, "- said Larin. At the meeting Larin also raised the question of the need to develop sectoral strategies for media development." Today, there are union organizations belonging to one segment of the industry - GIPP (Guild of Press Publishers), PAP (Russian Academy of Radio), AKTR (Cable TV Association of Russia). gradually formed and began an integrated approach to cross-sectoral self-regulation, as reflected in the creation of such organizations as the National Focal Press Council, the National Association of Broadcasters, "- she said. However, she said," The sheer number of existing organizations suggests that an integrated approach at the industry level is missing. "piecemeal approach leads to inconsistent actions and proposals at a time when the industry need a holistic strategy of development as a general outline of evolution. The presence of sectoral strategies will give a synergistic effect - will enhance the growth of individual sectors and the entire industry, increase the capitalization of the Russian media, will extend to them the planning horizon "- said Larin. In her opinion," the media is important to look at each other not so much as a competitor for the local market, how to move to joint action to expand its presence in the global space ".