To change this selection criteria of the bank, as the convenient location and profitable conditions, came the reliability and good service. This is evidenced by the results of studies of consumer preferences, conducted by the Bank BTA-Kazan "In late February 2009, Bank BTA-Kazan conducted market research of consumer preferences in the form of focus groups among different populations. "VIP" - heads of enterprises and organizations, the age of 30 to 50 years, the income of 50 thousand rubles a month. "The middle class - professionals or middle managers, aged 25 to 50 years, income from 20 to 50 thousand rubles a month. "Seniors" - men and women older than 55 years with an income of 15 thousand rubles a month. The study showed that the tariff options of consumers in the short term - so answered 62% of study participants. The remaining 38% (mainly pensioners and VIP-clients) think first about preserving their savings, rather than on profits. Focus group participants talked about how they are afraid to risk their money. Investments in business, construction, stocks they think are not profitable. According to survey respondents, the most effective and safe way to save money right now are bank deposits, placements in several (three or four) reliable banks. The study also found that bank customers and their consumer behavior is strongly influenced by information that is completely different sources. That the media (mentioned 75% of all study participants), including electronic (17%). Traditionally, in the first place among the sources of information about banks respondents put competent in banking and economic matters, friends and relatives, as well as employees of banks (93% of study participants). To convince 85% of the total number of focus group participants, in the case of improving the economic situation in the country, consumers transfer their funds into other forms of investments.
No comments:
Post a Comment