October 26 on TV launches a new branding campaign, Alfa-Bank "Honest to be profitable," which was preceded by a teaser ads on city street banners and the Internet. The campaign consists of four commercials, showing the different life situations in which the characters suddenly come around and honestly, despite the seemingly obvious disadvantage of such an act, are in an absolute winner. "The basis of any lasting relationship, including in relations between the Bank and is always based on two things - predictability and fairness. And it is the concept of" honesty "today is often associated by customers with the bank, with whom they would like to build long-term relations "- said the Marketing Director of Alfa-Bank President Shkipin. Under an honest attitude, Alfa-Bank understands, above all, such plants in their work as: the transparency of the conditions of work with customers, partners and the state; strict compliance with its obligations, the protection of the interests of clients who have entrusted their funds to the Bank and consistency in their actions since November television campaign will be supported and other means of communication. In particular, outdoor advertising and the Internet, the idea of ??movies already disclosed in the less abstract of the Bank of topics - on billboards and the Internet will present specific examples of why the bank in the daily work and in the long term benefit honest position in customer relations. In addition, from October 26 at the corporate site of Alfa-Bank (alfabank.ru) will start a special contest on the theme of short stories, "even be beneficial, where all visitors are invited to leave their stories about how they helped in the life of honesty. Last image campaign, Alfa-Bank spent 6 years ago, in 2003. The main message to her was: "With each client, we find a common language!"
No comments:
Post a Comment