Photographic most interesting credit card

And what card you have in your wallet? For most of us bank card - it's just a means of payment, which accrues from the purses at the right moment to us. But some credit cards beyond the conventional ideas about maps and look like a decent product design development, which is very much a pleasure to hold in their hands. Interesting stories and ideas, bright images - this is something that will help liven up the wallet for each. Background History of credit card begins with 1949. The head of financial services company Hamilton Credit Corporation Frank McNamara went to dinner at one of New York restaurants. After dinner, Frank found that his had no cash. To not a scandal, McNamara was forced to call his wife and ask her to bring money. This is extremely inconvenient situation resulted in a totally convenient means of payment now. Frank had the idea to become a mediator between customers and businesses. He suggested using one Blumingdeylom credit card for all trade organizations. And in 1950, Frank McNamara together Alfred and Ralph Snyder opened the company, Diners Club, issuing credit card holders are able to pay them in the cafes and restaurants that were in the club. They were made of thick cardboard. In 1958, American Express began issuing credit cards. Also in 1958 Bank of America (Bank of America) produces maps BankAmericard. They became the first U.S. bank cards that are accepted on a national scale, producing a revolution in the field of consumer loan dollars (in 1976 the structure became known as Visa). Map of American Express in 1959 BankAmericard Map 1959 Map 1984 Visa is worth mentioning that in the U.S. pay with credit cards in stores to people more accustomed to. In Russia it has just entered the turn. Many holders of payroll and other bank cards are still unusual to pay the bank transfer. But on the other hand, many in my purse right now is three or more cards. Tradition with the idea to approach the development of the original appearance of the cards in Russia is not yet at that level, which would like to see her. Question time? Maybe. After all, only in 1991, "Kreditbank became the card issuer Visa, Vneshtorgbank, has released its" golden »EuroCard. Now, few banks in a hurry to choose a bright style and demonstrate the position, which would differ from neutral. But it must be remembered that almost the entire surface of card payment system is regulated by the rules, and, at times, designers are within the narrow confines of those rules. Designer of the company RuTube, Roman Stetsko, commented on the topic: "I have three credit cards: Gazprombank, Sberbank and VTB 24. In my opinion, respectable than design, the better the card to pay. Largely depends on the design of the original source - the logo of the bank itself, its style. Important for me to just pick which card to which the bank belongs, that is, the bank should have its own color palette. For people who like to participate in the process, interesting pick, say, von credit card itself. Of my three credit cards I like the one on which more money. " Photographic represents both foreign versions of design decisions shape of credit cards, and the Russian experience. Russian experience of Alfa-Bank's exclusive views on the design map with a portal shared Christina Vdovin, head of the department to develop a brand of Alfa-Bank: "Design - an important component of bank cards, but there is another side - a very important functional terms of service and a list of additional services and benefits provided to cardholders, which in turn may influence the design. Most often in the design of our plastic cards is involved in marketing the bank's directorate, rarely outsourced agency. In Russia, Alfa-Bank was the first who offered customers a unique opportunity to create a full-length mock cards, running a few years ago, a bank card with an individual design "My Alpha. Cards with individual design "My Alpha Bank Card, Alfa-Bank - Cosmopolitan - Visa Card Cards for Men who like to travel S7 PRIORITY - VISA - ALFA-BANK PSB Bank provides its clients with expensive plastic card with three inlaid with diamonds and gold membrane. Each card is handmade. Moscow Credit Bank is the exclusive Visa Infinite card with three diamonds, woven into the platinum. Holders of these exclusive cards available special privileges cards are proof of the high status of their owner. Sberbank Savings Bank has launched a Visa card with a 3-dimensional image talimsmana Games - Polar Bear. Map produced by the latest technology, creating the effect of three-dimensional image. The preliminary plan of the Savings Bank - is starting to use at least 1 million cards. At a cost of 3D-design cost Savings Bank more than the simple release of the card. Earlier, Sberbank has issued credit cards with the symbols of the Olympic Games. Card design was chosen based on the results of creative competition "Your Visa card design Savings Bank of Russia for the XXII Olympic Winter Games 2014 in Sochi." CREDIT EUROPE BANK spring of 2009, the bank's marketing survey was conducted among customers, which showed that in addition to convenience, the credit card holder, it is important and visual appeal. Thus, the bank released the instant credit cards, and a choice of four customers provided image for your credit card, which simulate different textures. The new decision on registration has been designed by the creative agency Arena - Magic Box, which has offered the bank some 10 new concepts. Bank has been selected namely subjects texture. Foreign experience card Visa Europe to the keyboard to generate a secret code Innovative Card has a digital keyboard and display to show the security code. The cardholder to enter a PIN-code on the map, which will generate a random number on the display - it will be a secret code which the cardholder can use it for the money. Application of new technologies and increasing insecurity is linked to the increasing incidence of theft of credit cards online. Discover Biodegradable Card There is an interesting project biodegradable plastic cards. This is another way of doing little to influence the ecological situation and to encourage environmental protection. Dubai First Royale MasterCard Luxury card, limited edition. Made of black plastic with gold trim, with a real diamond in the middle. You know the number of unnecessary bank account or how much Ferrari in the garage, to understand that the holder of such a map is very rich. Issued only at the invitation of the bank. EPOS Cassette Visa recollection of a bygone era. EPOS Boombox Visa Another "musical map". Bank Of America Accolades rigorously and succinctly. Chocolate Visa chocolate lovers. American Express Centurion Card Classics of the genre. After the above photographic question arises whether there is a need for the design of credit cards as a separate product? Try and understand this. The bank's brand - is a major marketing asset. Branding reflects the company values, customer focus, a certain approach to business. All this should find expression in the products of the bank. The credit card, in fact - is a unique product that has its own characteristics: the shell, the constant presence of the card holder, display appearance when making transactions. If you look at his watch or mobile phone, you can understand that they have the same characteristics. They are called accessories, tend to emphasize the style of their owner. Therefore, the bank card as an accessory, can easily become part of the same style of its holder. Therefore, the development of the creative concept of a credit card - one of the positioning strategies of the bank, and the need for a decent design decision is relevant today. Pay for the results are different: free freelance designer offering design creation cards cost from 150 up to $ 250. Creative agency for the development of the concept and unique design may exhibit a large bill from 3000 to 4000 $ and more. Comparing Russian and foreign experience, still want to make allowances for the fact that credit cards have appeared in Russia not long ago. By the early 90's. they were still new for the Russian people, while in the West bank cards is an independent and familiar system of cashless payment. Holders of the first bank cards in Russia thought it was a symbol of comfortable living, organized along Western lines. Now it is a habitual thing. Salary - to the bank card, money - a bank card, transfer from the electronic purse - a bank card. Thousands of possibilities offered by banks to their customers. Maybe that's why bank customers are increasingly began to reflect on the individual design, or appearance of the original decision of the bank card. And what card you have in your wallet?