Save on kids

Bankers standard rule: the greater the dependency of a potential borrower, the lower its ability to pay, because the service credit is less money. The bank Uralsib contrary: the more a family of minor children, the cheaper mortgage for the parents. In April 2011 the bank launched the campaign "Mortgages for parents - present and future." Its distinguishing feature: the appearance of each new child the value of mortgage loans decreased by 0.5% per annum. Even if after the issuance of credit in the family will have a new child (birth or adoption), the credit will fall in price by 0,5% per annum for each child. Loans issued for purchase of housing on the secondary market. The promotion is valid in all cities where there are offices Uralsib. Make a loan can be up to 31 July 2011. The cost of loans starts at 12% per annum in rubles for an initial payment of 50%. According to the deputy director of retail business of Nordea Bank Alexei Musatov, a prepayment is usually willing to make no more than 5% of potential home buyers. Market participants and competitors Uralsib appreciated if not economic, then the effect of advertising campaign. "We must give marketers Uralsib, which are very clever use of a social theme in advertising credits, - the deputy chairman of Absolut Bank, Ivan Anisimov. "At a time when the bank can not compete on price, he very competently lure a potential customer, building on its family values," - says Musatov from Nordea Bank. For details, see the article "half a percent of the child" (Russian Forbes).