1. What do you see the main benefits of PSB line contributions, compared with non-competitors? What are the main features of deposit offer, the Bank? One advantage of the contributions PSB line is customer-oriented contributions. This means that each contribution to our range meets the specific requirements of investors. PSB contributions satisfy the needs of investors: Get the maximum percentage of contribution, including in the event of early closure of the contribution, accumulation of funds to a specific point in life, the preservation of funds from unauthorized access, and partly from inflation, ability to manage their savings (a system of remote Service PSB-Retail); the most flexible conditions for the deposit, the possibility of making credit and debit transactions, and monthly interest earned. 2. How much in demand these or other contributions in the line of deposits of the Bank? Can I mention the type of contribution, for which there is greatest demand? Approximately half of the contributors expressed a preference for the contribution of "My profits" - ie, contribution with a maximum interest rate. Preferences more than half our audience in equal shares between replenish the deposit and deposit with the possibility to credit and debit transactions. The main advantage of the ruler in its balance between the possible types of deposits. 3. What tools the Bank uses to attract new customers? The Bank, like any other business, uses the full range of marketing activities to attract customers. This traditional advertising media, outdoor advertising media marketing campaigns. But above all, the Bank is serious about its reputation and quality of service existing clients. 4. At a target segment of depositors is more oriented deposit policy of the Bank? What type of investor is most promising for the Bank? In its deposit policy PSB focuses on middle-aged and older. The main features of our investors can determine the revenue at the level of average or above average. Depositors of our target audience for the most part do not lead your own business, tend to accumulate. The most promising part of depositors to the Bank is a segment of middle and senior managers. Although the majority of them are not too eager to show propensity to save, some deposit products PSB have a certain appeal to them. First of all, we are talking about those contributions which bring income and leave sufficient freedom of disposal of the money (the contribution of "My Choice"). 5. What do you think is the main driver of market growth of bank deposits? In predicting the dynamics of banking deposits analysts, primarily assess such factors as the percentage ratio of retail deposits to GDP, income per capita, inflation expectations, etc. For example, for banks in Central and Eastern Europe, the percentage of retail deposits to GDP is 20-30%. Thus, for Russia, the ratio of current data is 16%, there is ample room for development of the bank deposits. If we talk about the amount of per capita income, the dependency is clear: with the increase of this factor is a tendency of population to increase savings, while reducing - falls. The dependence of the market growth of bank deposits from inflation expectations is reversed, ie while waiting for inflation need to place funds on deposit is reduced, and at lower interest accumulation increases. In turn, can neither take into account the economic and political stability in society, whose presence has a positive effect on confidence in the banking system, and as a consequence, a growth market for bank deposits. Thus, the main driver of market growth of bank deposits are as follows: GDP growth, increasing per capita incomes, lower inflation rates. 6. What factors do you think, now have a negative impact on market development? According to forecasts, in 2009 we should expect a downward trend in GDP, reduction in per capita income and increasing inflation in the country. These factors, combined with the presence of economic insecurity in the country, will have a negative impact on the development of the deposit market. 7. How do you feel about this new savings instruments like index-linked deposits and investments? How do you see the future of innovation? In the current economic situation, the stock market behaves extremely unpredictably. Therefore, it is hardly expect a large demand for index-linked deposits and investments. During the period of financial instability of the investor, primarily interested in maloriskovye financial instruments. However, in the future with stabilizing the economic situation for these products may again be in demand. However, we do not expect a large proportion of such products in the total deposit portfolio of banks. 8. 2.1 Name of the product of the financial market, which, in your opinion, now constitute the greatest competition to bank deposit? What are the products of the deposit will have to compete in the future? Different segments of customers who use the services of bank deposit products, competitors at this time is different. For example: For some investors who do not have more money and financial literacy, but with a penchant for saving, term deposit has virtually no competitors. For this type of customers an alternative to time deposits - is to keep money in cash. For part of investors, who can be called "middle managers and senior managers: the majority are educated enough in the financial sector is well represented financial instruments. For these customers an alternative to fixed deposit can be a purchase of shares, shares of mutual funds. For wealthy clients fixed deposit rather is a component of the diversification of risks. Therefore, for this category is unlikely to apply the concept of "product-competitor." Here, the contribution does not compete but rather complement other financial products. According to our estimates, in the near future is not expected sharp change in the current situation. 9. In your opinion, how the current situation on Russian stock markets, and in general the world financial crisis may affect the development of the deposit market in the next two years? Will this lead to the inhibition of the market, or, conversely, to its growth? The word "crisis" does not carry a positive, especially with regard to deposits. Therefore, during the crisis, the growth of deposit market is unlikely to be possible. Market growth rate of deposits, certainly fall. This is due to various factors, mainly a decrease in the total income of the population. It is also one of the reasons that negatively affect the amount of the deposit portfolio of banks is the growing distrust of the banking system. Having negative experiences in the past, investors in times of economic turmoil are less willing to bear their savings in banks. 10. What, in your opinion, the main parameters (qualitative and quantitative), which determine the competitiveness of the contribution? What parameters will contribute to the active inflow of funds on deposit in the near future? The main parameters are input: the possibility of making credit and debit transactions during the term of the deposit agreement, the mode of payment of interest - at the end, quarterly or monthly interest rate. Under existing conditions, when the main contributors to save their own savings, to the parameters that can enhance the flow of funds on deposit banks, is worth carrying: a balance line, the reliability of the bank, competitive interest rates.
No comments:
Post a Comment