How much spending lending institutions to communicate with the public through the Media? According to «AdMonitor», for the first half year Sberbank has spent on advertising 1.1 billion rubles. As the most advertised bank in Russia. Followed by "VTB" with a budget of 729 million rubles. and "VTB 24" - 290 million rubles. In fourth place was for the costs of bank "Trust" - 201 million rubles. And the top five closes MDM Bank, has spent 162 million rubles. There is a tendency to increase spending on advertising. Sberbank for the year increased its advertising expenditures by 84% and VTB more than doubled. Most banks prefer to spend money on television advertising - the cost of this sector increased by almost 91% (for example, "Savings Bank" started to give 10 times more TV advertising). For some, the credit agencies supply of advertising is a way to tell your bank, but for others - to adjust the image and increase the degree of confidence.
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